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FOR IMMEDIATE RELEASE
Float House: Taking Beer to New Highs

New England’s First THC-Infused, Non-Alcoholic Brews Launch In Connecticut

Windsor, CT – May 13, 2025 – Float House, an infused-beverage innovation startup, announced the launch of its first two products: THC IPA and THC Lite. Available exclusively in Connecticut starting today, with additional markets on the horizon, these new offerings promise a transformative experience for customers seeking the floaty effects of low-dose THC in a refreshing, non-alcoholic brew.

THC IPA and THC Lite are the debut beverages from Float House, and the company plans to bring additional, high-quality THC-infused offerings to market in the future. The hemp-infused beverage category is projected to reach $4.1 billion in value by 2028, a staggering 1,615% increase from 2023 levels (source: Euromonitor), confirming that interest in non-alcoholic products overall continues to grow. To meet this demand, Float House provides consumers with new, high-quality alternatives to traditional alcohol that align with evolving buyer preferences.

“Connecticut is the perfect place to launch — our team has deep roots here,” said Founder Gordon Whelpley, CEO of Float House and an award-winning brewer from the state. “We’re tapping into the state’s reputation for innovation in non-alcoholic beer and introducing something truly revolutionary.”

“We’re beer people,” said Whelpley, “and we wanted to evolve these popular styles to meet the evolving interest of our customers - and ourselves.” THC IPA is a west-coast inspired, low-dose THC infused non-alcoholic IPA hopped with Mosaic, Simcoe, and Citra hops that features tropical aromatics and a satisfyingly light bitterness. THC Lite is a low-dose, THC-infused snappy, crisp, and non-alcoholic take on a classic American lager. Both brews contain 3mg of THC and 6mg of CBD for a balanced, easy-going experience that, according to the brand, “hits right, day and night.”

Float House’s THC-infused brews are also low-carb, low-calorie, low-sugar, and offer a controlled, low-dose THC experience, making them ideal for adults seeking ways to unwind and be social with familiar craft beer styles. “Our brews are designed to meet the needs of people who want the refreshing taste of a high quality beer with a light buzz, but not the alcohol and what comes with it,” said Whelpley.

“We’re at the intersection of two rapidly growing markets: non-alcoholic beer and THC-infused beverages, and there’s a tremendous opportunity here,” added Co-Founder and CCO, Jared Emerling. Float House is building out a robust innovation pipeline to continue to create new takes on beloved beverage styles with a signature Float House spin on them. “We believe our products will resonate with people who want an approachable way to enjoy THC. Our greater aim is to create an array of THC-infused options inspired both by what we enjoy, and what’s trending out in the market,” said Emerling.

Available May 2025 in Connecticut
THC IPA and THC Lite are available for purchase at authorized sellers across Connecticut. Stay tuned for a list of retailers and inquire about wholesale here.  

About Float House:
Float House is a next-generation beverage innovation company based in Windsor, CT, dedicated to providing high-quality, THC-infused drinks to beverage enthusiasts everywhere. With a focus on transforming beverage trends into the THC-infused trends of the future, Float House is re-imagining the adult beverage landscape by offering fans THC-infused, non-alcoholic brews that satisfy the real beer experience in a beyond-beer beverage – with more new and exciting ways to enjoy hemp-derived THC to come. The company’s mission is to create exceptional products that foster connection, relaxation, and enjoyment – that combined feeling of float – wherever and whenever they’re consumed.